Detail

Recently, Brand Finance, a British brand evaluation agency, released a ranking of the "2017 World's 50 Most Valuable Beauty Brands".


Among them, Johnson&Johnson brand value is 16.829 billion US dollars, ranking first, Gillette brand value is 12.065 billion US dollars, Paris L'Oreal brand value is 8.662 billion US dollars, ranking third.



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The brands under L'Oreal Group, Procter&Gamble Group, Johnson&Johnson Group, and Unilever Group that appear the most among the top 50 brands. South Korea's Amory Pacific Group has also shown strong strength, with four brands on the list.

The following is a detailed list of rankings:

Ranking Brand Brand Value/Annual Growth Rate Group
1. Johnson's $16.829 billion+11% Johnson&Johnson USA
2. Gillette $12.065 billion+68% Procter&Gamble in the United States
3. L'Oreal Paris $8.662 billion -11% L'Oreal Group
4. Pantene: $8.261 billion+72% Procter&Gamble in the United States
5. Nivea $6.689 billion+8% Bayern Stauff Group, Germany
6. Neutrogena $6.189 billion+8% Johnson&Johnson
7. Head&Shoulders $5.394 billion+101% Procter&Gamble in the United States
8. Garnier $5.062 billion+5% L'Oreal Group
9. Clinique $4.987 billion -16% Est é e Lauder Group
10. Dove $4.822 billion+17% UK Dutch Unilever
11. Maybelline, L'Oreal Group, France
12. Chanel France
13. Estee Lauder Group
14. Clarins France
15. Olay Procter&Gamble, USA
16. Shiseido Japan
17. Lancome, L'Oreal Group
18. Lynx Unilever
19. Schwarzkopf, Henkel, Germany
20. Meike (M.A.C.) Est é e Lauder Group in the United States
21. Palmolive
22. Rexona Unilever
23. Avon USA
24. Aveeno Johnson&Johnson
25. Elvive L'Oreal Group
26. L'Occitane France
27. Sulwhasoo, South Korea's Amory Pacific Group
28. Natura Brazil
29. Le Petit Marseillais, Johnson&Johnson
30. Sunsilk Unilever
31. Guerlain, LVMH Group, France
32. Innisfree, South Korea's Amory Pacific Group
33. Rejoice Procter&Gamble, USA
34. Laneige, South Korea's Amory Pacific Group
35. The Body Shop, L'Oreal Group, France
36. Lux Unilever
37. Biore, Japan Flower King Group
38. SK-II Procter&Gamble USA
39. Dial, Henkel, Germany
40. KOSE Japan
41. Safeguard Procter&Gamble USA
42. L'Oreal Group
43. Clean&Clear Johnson&Johnson
44. Old Spice Procter&Gamble USA
45. Oriflame Sweden
46. RoC Johnson&Johnson USA
47. Cover Girl, Corti Group, USA
48. Coty Group
49. Clairol, Corti Group, USA
50. Hera South Korea Amory Pacific Group

Brand Finance's brand ranking valuation method uses the "royalty saving method", which involves estimating the expected sales attributable to the brand and calculating the royalty rate for using the brand, which is the fee that the brand owner must pay for using the brand - assuming that the brand owner no longer owns the brand. The brand value numbers in the ranking list represent the potential value of a brand as an asset transfer. A company may have multiple brands, and enterprise value is the sum of all its brand related assets and revenue stream values.