Detail

Every year, the China Beauty Expo gathers the world's highest quality resources in the cosmetics industry chain, with big brands like a cloud. From the supply chain to daily chemical and professional beauty, it gathers a large number of top domestic and foreign enterprises and brands. On this grand stage, many brands bring the latest research and development achievements, release new products... As an industry ecosystem platform and wind vane, CBE presents industry trends, which are important business opportunities for that year and the coming years. CBE has become a place that every cosmetics person must visit and search for!

In this era of increasing emphasis on appearance, product packaging is becoming increasingly important, and it will be the first hurdle to attract consumers to purchase; With the development of the Chinese cosmetics industry, Chinese cosmetic packaging companies have also made significant progress, emphasizing originality, paying attention to consumers, and ensuring quality... This has become the focus of future development for packaging companies, and is also a magic weapon for Chinese packaging companies to enter the world and compete with the world.

As the world's largest daily chemical technology exhibition, CBE also holds an unparalleled position in the field of packaging materials. At the 22nd CBE venue, there are many packaging companies in the W4, W5, N1, N2, and N4 pavilions. Through the latest products and achievements exhibited by packaging companies stationed in these pavilions in 2017, we can explore the latest trends in the packaging market.
1. Packaging materials are becoming more environmentally friendly
In a society that advocates green environmental protection and sustainable development, more and more enterprises have also taken on social responsibility and joined the "green packaging" industry. In addition, according to surveys, some consumers may feel guilty about their environmentally unfriendly behavior, and sustainable packaging can effectively alleviate consumers' sense of guilt. This also promotes enterprises to pay more attention to green and environmental protection in packaging design.
At this year's CBE, almost all packaging manufacturers advocate for "green packaging" and are increasingly inclined towards "zero pollution" in product packaging design.
2. More emphasis on organic packaging text
According to the survey, the market size of skincare products will reach 15.98 billion US dollars by 2020, compared to 8.43 billion US dollars in 2013, and the average annual growth in the past decade can reach 20%. Against such a backdrop, how could packaging companies not seize such a good opportunity? In packaging design, more and more enterprises are not only presenting natural and non additive content on the screen, but also reflecting organic content on the text.
3. The arrival of "Chinese style" and attention to traditional culture
Nowadays, more and more international brand companies are focusing on the Chinese market, and Chinese style is blooming everywhere in the cosmetics field. For example, big brands such as LV, Gucci, and Armani timely launch designs with Chinese elements during traditional festivals. As inheritors of Chinese culture, local enterprises have become increasingly proficient in the application of Chinese style packaging and have gained its essence.
4. The prevalence of minimalism
In products, more and more designs use clear lines, shapes, and cuts to create a minimalist and pure image, without any other decorations. In terms of color, it emphasizes the use of original colors such as white, black, gray, and rice, paired with high-quality materials such as ceramics and metal, making it simple and clear. In addition, in this cumbersome era, packaging is appropriately sized, easy to grip, and easy to open and close, making it more convenient for customers to use, such as Essel's iXuan ® The hose series has upgraded its material, making it more tactile to touch; The side outlet hose project developed by Tongchan Lixing only needs to be gently rotated by about 30 degrees when used, and the content will overflow, making it more convenient to use than traditional containers